Putting People First

Keeping your customers engaged, happy, and satisfied are the key to any successful business.

But how do you start building personal connections and improving customer trust before your customers have even bought something?

The secret is showing them that you’re focused on creating real and rewarding relationships with them.

Here are six ways to start building personal connections and trust in your customers – before, during, and after the sale.

1. Show Them That You Care

Connecting with your audience on a more personal level goes beyond simply talking to them or telling them about your business. You need to prove that you know their names, understand what drives them, and are committed to giving them the products and services they need.

2. Personalize Your Approach

When we sell our products or services, we usually focus on their features, benefits, and not-to-be-missed value. However, if you want to start building personal connections with your audience, you’ll need to start focusing on them instead. You’ll need to put in the time to get to know them, explore their ideas, and listen to what they’re interested in.

3. Create Stronger Bonds with Informal Tools

While most business communications happen over emails, meetings, or phone calls, you could ramp up the personalization aspect of your business by reaching out to them using tools that are a part of their everyday lives. Sending them a text message or replying to WhatsApp messages humanizes your business and shows that you’re not only accessible but that you’re using tools just like theirs.

4. Show Them More of Themselves

Show them that you’re more alike than they could ever have imagined! Connect with your customers based on their values, passions, and personalities. Showing them that you’re more similar than they might have thought is an excellent way of improving customer trust without pushing or pressuring them into closing transactions. Research shows that closing deals is much easier and more successful when finding similarities between you and your customers.

5. Show Your Face

Having in-person meetings or video calls where your customers can see your face is a great way to show them that you’re a real person with real skills. They’ll be able to see your facial expressions, body language, and reactions to what they’re saying, which are all integral parts of improving customer trust.

6. Be There to Support Them

It might sound cliché, but all a customer wants is to be shown that they matter. When your customers experience sub-par services, receive damaged or low-quality products, or want some questions answered, they want to know that they can come to you – and that you’ll actually do something about it. Showing dedication to applying feedback is the cornerstone of building personal connections rooted in respect and professionalism.

Using the six tips explained above will not only help you start improving your customer trust, but it will also help you skyrocket your sellers’ sense of satisfaction. Get in touch with the Tuqqi team if you want to learn more about managing customer relationships in a smart and efficient way.